Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SMART AdServer is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 179 other categories.

2 SMART AdServer is leading in Career & Education, Soccer, Education, Finance and 36 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 145 other countries.

2 SMART AdServer is leading in Poland, Germany, Bulgaria, Slovakia and 27 other countries.