Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites and The Entire Web.

2 SMART AdServer is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, Shopping and 104 other categories.

2 Rubicon Project is leading in People & Society, News & Media, Internet & Telecom, Food & Drink and 82 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 102 other countries.

2 SMART AdServer is leading in Poland, Slovakia, Germany, Bulgaria and 51 other countries.