Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites and The Entire Web.

2 SMART AdServer is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 137 other categories.

2 Rubicon Project is leading in Internet & Telecom, Chats & Forums, Accommodation & Hotels, Newspapers and 59 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Russia and 88 other countries.

2 SMART AdServer is leading in Poland, Spain, Germany, Bulgaria and 59 other countries.