Market Share by Top Websites

1 Yandex Direct is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Rubicon Project is leading in Top 10K Sites.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 177 other categories.

2 Rubicon Project is leading in Accommodation & Hotels, Car Buying, Motorcycles, Celebrities & Entertainment News and 29 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 130 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 26 other countries.