Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rubicon Project is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 203 other categories.

2 Rubicon Project is leading in Accommodation & Hotels, Car Buying, Football, Online and 11 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 130 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.