Market Share by Top Websites

1 Yandex Direct is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SMART AdServer is leading in Top 10K Sites.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 182 other categories.

2 SMART AdServer is leading in Soccer, Humor, Fashion & Modeling, Animation & Comics and 33 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Slovakia and 114 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 32 other countries.