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SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yandex Direct is clearly lagging behind, losing to SMART AdServer in all segments.
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SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Games, Computers Electronics & Technology and 19 other categories.
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Yandex Direct is leading in Heavy Industry & Engineering.
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SMART AdServer is leading in most countries, including United States, France, Taiwan, Italy and 155 other countries.
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Yandex Direct is leading in Russia, Belarus, Kazakhstan, Uzbekistan and 2 other countries.