Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SMART AdServer is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 179 other categories.

2 SMART AdServer is leading in Soccer, TV & Video, Movies, Fashion & Modeling and 41 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 124 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.