Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SMART AdServer is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 175 other categories.

2 SMART AdServer is leading in Soccer, TV & Video, Movies, Fashion & Modeling and 37 other categories.


1 SMART AdServer is leading in most countries, including Poland, France, Spain, Germany and 117 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.