Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 187 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Humor, Coupons and 28 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 73 other countries.

2 Sovrn is leading in United States, United Kingdom, India, Canada and 38 other countries.