Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 216 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Coupons, Home Improvement and 6 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, Indonesia, Germany and 121 other countries.

2 Sovrn is leading in United States, United Kingdom, Lithuania, Zimbabwe and 6 other countries.