Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 178 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Humor and 37 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Australia and 99 other countries.

2 Sovrn is leading in United States, Canada, United Kingdom, Germany and 24 other countries.