Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 179 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Music & Audio, Adult and 45 other categories.


1 Sovrn is leading in most countries, including United States, France, Germany, Poland and 189 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Tuvalu, Timor-leste, Saint Helena and 10 other countries.