Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 134 other categories.

2 Sovrn is leading in Food & Drink, News & Media, Cooking & Recipes, Shopping and 86 other categories.

Geography

1 Sovrn is leading in most countries, including United States, France, Spain, Poland and 119 other countries.

2 Yahoo Ad Exchange is leading in Japan, Taiwan, Indonesia, Malaysia and 34 other countries.