Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites and The Entire Web.

2 Sovrn is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 211 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Coupons and 15 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Indonesia and 126 other countries.

2 Sovrn is leading in United States, Canada, United Kingdom, Viet Nam and 20 other countries.