Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 171 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Home & Garden and 41 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Taiwan and 99 other countries.

2 Sovrn is leading in United States, Canada, United Kingdom, Italy and 34 other countries.