Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including News & Media, Food & Drink, Cooking & Recipes, Sports and 138 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 86 other categories.


1 Sovrn is leading in most countries, including United States, France, Spain, Poland and 151 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Malaysia, Kazakhstan, Iraq and 17 other countries.