Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 180 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Humor and 32 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Japan, Russia, India, Indonesia and 101 other countries.

2 Sovrn is leading in United States, United Kingdom, Canada, Germany and 22 other countries.