Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Sports and 158 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Internet & Telecom, Web Hosting, Business & Industry and 68 other categories.


1 Sovrn is leading in most countries, including United States, France, Germany, Poland and 179 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Japan, Austria, Tuvalu and 17 other countries.