Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 203 other categories.

2 YuMe is leading in People & Society, Chats & Forums, Soccer, Recreation & Hobbies and 19 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, Great Britain, India and 177 other countries.

2 YuMe is leading in France, Mexico, Algeria, Egypt and 29 other countries.