1
Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, YuMe is clearly lagging behind, losing to Twitter Advertising in all segments.
1
Twitter Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Finance and 13 other categories.
2
YuMe is leading in Travel & Tourism, Pets & Animals, Community & Society, News & Media and 3 other categories.
1
Twitter Advertising is leading in most countries, including United States, Japan, South Korea, United Kingdom and 155 other countries.
2
YuMe is leading in France, Réunion, Martinique, Guadeloupe and 2 other countries.