Market Share by Top Websites

1 PubMatic is leading in The Entire Web.

2 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Career & Education and 146 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 68 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, United Kingdom, Japan, Spain and 95 other countries.

2 PubMatic is leading in India, Indonesia, Mexico, Philippines and 60 other countries.