Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, PubMatic is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Career & Education and 145 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 69 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 110 other countries.

2 PubMatic is leading in India, Indonesia, Mexico, Philippines and 60 other countries.