Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertising is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 148 other categories.

2 Twitter Advertising is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 82 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 140 other countries.

2 Twitter Advertising is leading in Japan, United Kingdom, Canada, Australia and 44 other countries.