Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Twitter Advertising is leading in Top 1M Sites.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Marketing & Advertising and 118 other categories.

2 PubMatic is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 106 other categories.

Geography

1 PubMatic is leading in most countries, including France, Russia, Italy, India and 119 other countries.

2 Twitter Advertising is leading in United States, Japan, United Kingdom, Canada and 57 other countries.