Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertising is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 190 other categories.

2 Twitter Advertising is leading in Finance, Clothing, Online Marketing, Web Hosting and 40 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 181 other countries.

2 Twitter Advertising is leading in Colombia, British Indian Ocean Territory, South Africa, Liechtenstein and 33 other countries.