Criteo
1,355,019 websites

Criteo is free to use

http://www.criteo.com

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach mor...

VS

PubMatic
2,250,358 websites

PubMatic is free to use

http://www.pubmatic.com

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-ti...

Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 18 other categories.

2 Criteo is leading in Community & Society and Lifestyle.

Geography

1 PubMatic is leading in most countries, including United States, Japan, China, Russia and 162 other countries.

2 Criteo hasn't got a lead over PubMatic in any country.