Market Share by Top Websites

1 Criteo is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 18 other categories.

2 PubMatic is leading in News & Media and Adult.

Geography

1 Criteo is leading in most countries, including Japan, Taiwan, France, Brazil and 110 other countries.

2 PubMatic is leading in United States, Russia, Italy, India and 39 other countries.