1
Facebook Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
PubMatic is leading in Top 10K Sites.
1
Facebook Advertiser has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Business & Consumer Services, Health and 9 other categories.
2
PubMatic is leading in Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 7 other categories.
1
Facebook Advertiser is leading in most countries, including United States, United Kingdom, Brazil, Canada and 154 other countries.
2
PubMatic is leading in Japan, China, Iran, Iraq and 4 other countries.