Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Widdit is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Widdit has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 73 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 14 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 42 other countries.

2 Widdit is leading in India, Israel, Indonesia, Russia and 20 other countries.