Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, News & Media and 124 other categories.

2 Yahoo Ad Exchange is leading in Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 95 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Australia and 89 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 57 other countries.