Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 161 other categories.

2 Yandex Direct is leading in News & Media, Marketing & Advertising, Shopping, Autos & Vehicles and 65 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Indonesia, India and 101 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 39 other countries.