Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 161 other categories.

2 Yandex Direct is leading in Marketing & Advertising, News & Media, Shopping, Autos & Vehicles and 65 other categories.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 92 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 37 other countries.