Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 236 other categories.

2 AdRiver is leading in Automotive Industry.

Geography

1 Adtech is leading in most countries, including United States, France, Brazil, Italy and 163 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.