Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRiver is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 208 other categories.

2 AdRiver is leading in Jewelry, Cosmetics, Casinos, Wholesale Trade and one other category.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 85 other countries.

2 AdRiver is leading in Austria, Iran, South Africa, Slovenia and 3 other countries.