Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRiver is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 214 other categories.

2 AdRiver is leading in Jewelry, Skin Care, Cosmetics and Casinos.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 90 other countries.

2 AdRiver is leading in Viet Nam, Portugal, Philippines, Colombia and 4 other countries.