Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 213 other categories.

2 AdRiver is leading in Animation & Comics, Jewelry, Cosmetics, Skin Care and 2 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 92 other countries.

2 AdRiver is leading in Colombia, Malaysia, Chile, Guatemala and 10 other countries.