Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRiver is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 20 other categories.

2 AdRiver hasn't got a lead over Yandex Direct in any websites category.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 121 other countries.

2 AdRiver is leading in Peru, Honduras, Guatemala, Ecuador and 7 other countries.