Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 211 other categories.

2 AdRiver is leading in Jewelry, Cosmetics, Wholesale Trade, Casinos and one other category.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 90 other countries.

2 AdRiver is leading in Australia, Croatia, Philippines, Iraq and 6 other countries.