Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 209 other categories.

2 AdRiver is leading in Finance, Construction & Maintenance, Automotive Industry, Financial Management and 5 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Egypt, Germany and 168 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 6 other countries.