Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, bigmir is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 199 other categories.

2 bigmir is leading in Business & Industry, Marketing & Advertising, Science, Social Sciences and 28 other categories.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 165 other countries.

2 bigmir is leading in Ukraine, Russia, Belarus, Kazakhstan and 15 other countries.