Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, bigmir is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 214 other categories.

2 bigmir is leading in Marketing & Advertising, Science, Social Sciences, Construction & Maintenance and 13 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 182 other countries.

2 bigmir is leading in Ukraine, Russia, Belarus, Kazakhstan and 10 other countries.