Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, cXense is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 231 other categories.

2 cXense is leading in Marketing & Advertising, Newspapers, College & University Press and Nudism.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 187 other countries.

2 cXense is leading in Norway, Panama, Estonia, Iceland and one other country.