Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AppNexus is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 221 other categories.

2 AppNexus is leading in Computer & Electronics, Chats & Forums, Software, Technology News and 16 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Russia, France, Japan, Turkey and 182 other countries.

2 AppNexus is leading in United States, United Kingdom, Indonesia, Sweden and 17 other countries.