Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Publisher Tag is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Games and 19 other categories.

2 Google Publisher Tag is leading in Jobs & Career.

Geography

1 AppNexus is leading in most countries, including United States, Russia, France, Taiwan and 147 other countries.

2 Google Publisher Tag is leading in Japan, Turkey, Bosnia and Herzegovina, Kazakhstan and one other country.