Market Share by Top Websites

1 Google Publisher Tag is leading in Top 100K Sites and The Entire Web.

2 AppNexus is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 213 other categories.

2 AppNexus is leading in Computer & Electronics, Adult, Chats & Forums, Software and 23 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, Germany and 193 other countries.

2 AppNexus is leading in United States, Timor-leste, Sweden, Indonesia and 23 other countries.