Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Publisher Tag is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Games and 18 other categories.

2 Google Publisher Tag is leading in Jobs & Career and Heavy Industry & Engineering.

Geography

1 AppNexus is leading in most countries, including United States, France, Taiwan, Brazil and 126 other countries.

2 Google Publisher Tag is leading in Japan, Russia, Turkey, Ukraine and 24 other countries.