Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AppNexus is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 233 other categories.

2 AppNexus is leading in Chats & Forums, Car Buying, Automotive Industry, Senior Health and 4 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Japan and 202 other countries.

2 AppNexus is leading in Chad, Sierra Leone and Micronesia.