Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nugg.Ad is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Chats & Forums and 206 other categories.

2 Nugg.Ad is leading in Internet & Telecom, News & Media, Marketing & Advertising, Online Marketing and 16 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 153 other countries.

2 Nugg.Ad is leading in Norway, Bulgaria, Germany, Poland and 5 other countries.