Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Project Wonderful is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 210 other categories.

2 Project Wonderful is leading in Animation & Comics, Humor, Antiques & Collectibles, Roleplaying and 8 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 129 other countries.

2 Project Wonderful is leading in Brazil, Philippines, Japan, Pakistan and 38 other countries.