Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReachLocal is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 211 other categories.

2 ReachLocal is leading in Construction & Maintenance, Law, Dentistry, Medicine and 6 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 162 other countries.

2 ReachLocal is leading in Aruba, Saint Kitts and Belize.