1
AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
Despite its recent growth, Tapad is still behind AppNexus in all market share segments.
1
AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 20 other categories.
2
Tapad hasn't got a lead over AppNexus in any websites category.
1
AppNexus is leading in most countries, including United States, Japan, France, Russia and 160 other countries.
2
Tapad is leading in Saudi Arabia and Kuwait.