Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vibrant Ads is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 159 other categories.

2 Vibrant Ads is leading in News & Media, Computer & Electronics, Autos & Vehicles, Software and 63 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, Belgium and 133 other countries.

2 Vibrant Ads is leading in Germany, United Kingdom, Philippines, Austria and 30 other countries.