Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 225 other categories.

2 Vibrant Ads is leading in Makes & Models, Computer Hardware, Gay, Lesbian, & Bisexual, Boxing and 3 other categories.


1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 187 other countries.

2 Vibrant Ads is leading in Belize, Guernsey, Somalia, Seychelles and one other country.