Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vindico Group is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 224 other categories.

2 Vindico Group is leading in Gay, Lesbian, & Bisexual, Philosophy, Antiques & Collectibles, Fishing and 2 other categories.


1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 187 other countries.

2 Vindico Group is leading in Portugal, Timor-Leste and Kiribati.