Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vindico Group is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 217 other categories.

2 Vindico Group is leading in Gay, Lesbian, & Bisexual, Architecture, History, Board & Card Games and 12 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 192 other countries.

2 Vindico Group is leading in Portugal, Papua New Guinea and Cayman Islands.