Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 198 other categories.

2 Direct/ADVERT is leading in Marketing & Advertising, Social Sciences, Products & Shopping, Email and 13 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Italy, Spain and 145 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 10 other countries.