Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Food & Drink and 113 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Movies and 69 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 80 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.