Market Share by Top Websites

1 Emediate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Emediate in all segments.

Websites Categories

1 Emediate has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 136 other categories.

2 DoubleClick DART is leading in Health, Computer & Electronics, Education, Software and 52 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 68 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 35 other countries.