Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 151 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Adult, Religion & Spirituality and 43 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 84 other countries.

2 MicroAd is leading in Japan, Hong Kong, Thailand, Viet Nam and 8 other countries.