1
Your Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick DART is clearly lagging behind, losing to Your Ad Exchange in all segments.
1
DoubleClick DART has better usage coverage in more websites categories. Including News & Media, Health, Science & Education, Finance and 9 other categories.
2
Your Ad Exchange is leading in Arts & Entertainment, Sports, Adult, Computers Electronics & Technology and 4 other categories.
1
Your Ad Exchange is leading in most countries, including United States, India, France, Brazil and 103 other countries.
2
DoubleClick DART is leading in China, Taiwan, Japan, Serbia and 8 other countries.