Market Share by Top Websites

1 Zedo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Zedo in all segments.

Websites Categories

1 Zedo has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 105 other categories.

2 DoubleClick DART is leading in People & Society, Adult, Religion & Spirituality, Health and 77 other categories.

Geography

1 Zedo is leading in most countries, including India, United States, Hong Kong, Australia and 70 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Russia and 48 other countries.