Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 236 other categories.

2 PubMatic is leading in Adult, Humor, Computer Security, Mobile Developers and 2 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 218 other countries.

2 PubMatic is leading in Estonia, Antigua And Barbuda, Virgin Islands, U.s. and Saint Kitts And Nevis.