Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 220 other categories.

2 PubMatic is leading in Chats & Forums, Adult, Online, Humor and 9 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 205 other countries.

2 PubMatic is leading in Czech Republic, Lithuania, Latvia, Guinea and 7 other countries.