Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 227 other categories.

2 PubMatic is leading in Chats & Forums, File Sharing, Philosophy, Vegetarian & Vegan and 4 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 207 other countries.

2 PubMatic is leading in Czech Republic, Lithuania, Tokelau, Antigua And Barbuda and 6 other countries.