Google Publisher Tag
545,414 websites

Google Publisher Tag is free to use

https://support.google.com/dfp_premium/topic/28788?hl=en&ref_topic=28149

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages o...

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Yieldmo
507,724 websites

Yieldmo is free to use

https://yieldmo.com

Yieldmo is a mobile advertisement company.

Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldmo is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Food & Drink, Science & Education and 16 other categories.

2 Yieldmo is leading in Arts & Entertainment, Games, Community & Society and Adult.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Taiwan, France, Brazil and 112 other countries.

2 Yieldmo is leading in United States, United Kingdom, India, Germany and 44 other countries.