Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yodle is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 234 other categories.

2 Yodle is leading in Construction & Maintenance, Dentistry, Automotive Industry, Healthcare Industry and 2 other categories.


1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Japan and 208 other countries.

2 Yodle hasn't got a lead over Google Publisher Tag in any country.