Google Remarketing
315,498 websites

Google Remarketing is free to use

https://support.google.com/analytics/answer/3450482

Google Analytics Display Advertising Retargeting Pixel.

VS

YuMe
99,357 websites

YuMe is free to use

http://www.yume.com/

A multi-screen video advertising network whose technology simplifies reaching audiences and monetizing video content on multiple devices.

Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Google Remarketing in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Lifestyle, E-commerce & Shopping and 19 other categories.

2 YuMe is leading in Adult.

Geography

1 Google Remarketing is leading in most countries, including United States, Japan, Russia, Poland and 158 other countries.

2 YuMe is leading in Martinique and French Guiana.