Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TradeDesk Ads is leading in Top 1M Sites.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 100 other categories.

2 TradeDesk Ads is leading in Business & Industry, Shopping, Autos & Vehicles, Career & Education and 88 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 146 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, South Africa, Korea Republic and 11 other countries.