Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Zedo is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 203 other categories.

2 Zedo is leading in Relationships & Dating, Search Engine, Home Improvement, Animal Products & Service and 10 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 172 other countries.

2 Zedo is leading in India, Hong Kong, Nepal, Botswana and 3 other countries.