Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Zedo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 218 other categories.

2 Zedo is leading in Relationships & Dating, Cooking & Recipes, Home Improvement, Animal Products & Service and 7 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 126 other countries.

2 Zedo is leading in India, Hong Kong, Egypt, Saudi Arabia and 18 other countries.