Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Zedo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 196 other categories.

2 Zedo is leading in News & Media, Relationships & Dating, Search Engine, Food & Drink and 21 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Taiwan and 104 other countries.

2 Zedo is leading in India, Hong Kong, Italy, Egypt and 27 other countries.