Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Zedo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 220 other categories.

2 Zedo is leading in Cooking & Recipes, Home Improvement, Weather, Classifieds and 5 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 117 other countries.

2 Zedo is leading in India, Hong Kong, Egypt, Saudi Arabia and 21 other countries.