Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 Zedo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 194 other categories.

2 Zedo is leading in News & Media, Relationships & Dating, Search Engine, Food & Drink and 23 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, United Kingdom and 112 other countries.

2 Zedo is leading in India, Hong Kong, Israel, Switzerland and 46 other countries.