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Yahoo Ad Exchange is leading in The Entire Web.
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Zedo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Games and 17 other categories.
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Zedo is leading in Community & Society, News & Media and Home & Garden.
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Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 67 other countries.
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Zedo is leading in India, Hong Kong, Egypt, Saudi Arabia and 10 other countries.