Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 134 other categories.

2 Matomy is leading in People & Society, Computer & Electronics, Software, TV & Video and 52 other categories.


1 Matomy is leading in most countries, including United States, Mexico, India, Spain and 63 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 50 other countries.