Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 222 other categories.

2 AdRiver is leading in Automotive Industry, Financial Management, Social Sciences, Classifieds and 3 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Indonesia and 118 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.