Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 190 other categories.

2 AdRiver is leading in Autos & Vehicles, Automotive Industry, Financial Management, Cooking & Recipes and 25 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, Mexico and 124 other countries.

2 AdRiver is leading in Russia, Ukraine, Montenegro, Belarus and 25 other countries.