Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 192 other categories.

2 AdRiver is leading in Autos & Vehicles, Automotive Industry, Financial Management, Cooking & Recipes and 25 other categories.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 109 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 27 other countries.