Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind AdRiver in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 223 other categories.

2 AdRiver is leading in Automotive Industry, Social Sciences, Classifieds, Business News and 2 other categories.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Germany, India and 104 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.