1
AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdRiver in all segments.
1
AdRiver has better usage coverage in more websites categories. Including Jobs & Career, Vehicles, Heavy Industry & Engineering, Arts & Entertainment and 18 other categories.
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Yahoo Ad Exchange is leading in Science & Education and Adult.
1
AdRiver is leading in most countries, including Russia, Ukraine, Kazakhstan, Azerbaijan and 49 other countries.
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Yahoo Ad Exchange is leading in United States, Japan, United Kingdom, Canada and 40 other countries.