Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind AdRiver in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 191 other categories.

2 AdRiver is leading in Autos & Vehicles, Automotive Industry, Financial Management, Cooking & Recipes and 24 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 111 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 22 other countries.