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Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdRiver is clearly lagging behind, losing to Yahoo Advertising in all segments.
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Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 10 other categories.
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AdRiver is leading in Jobs & Career, Vehicles, Heavy Industry & Engineering, Finance and 6 other categories.
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Yahoo Advertising is leading in most countries, including Japan, United States, Taiwan, France and 97 other countries.
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AdRiver is leading in Russia, Ukraine, Kazakhstan, Azerbaijan and 22 other countries.