Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 166 other categories.

2 Yahoo Advertising is leading in Fantasy Sports, Football and Education & Resources.

Geography

1 AdRiver is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 81 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Taiwan and 2 other countries.