Market Share by Top Websites

1 Quantcast is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to Quantcast in all segments.

Websites Categories

1 Quantcast has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Science & Education, Computers Electronics & Technology and 16 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden and Heavy Industry & Engineering.

Geography

1 Quantcast is leading in most countries, including United States, United Kingdom, Japan, France and 143 other countries.

2 Google Analytics Enhanced Ecommerce is leading in Poland, Brazil, Argentina, Turkey and 12 other countries.