Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Arts & Entertainment, Food & Drink and 17 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping and Home & Garden.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, United Kingdom and 94 other countries.

2 Google Analytics Enhanced Ecommerce is leading in France, Spain, Poland, Brazil and 55 other countries.