1
Segment is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
2
Google Analytics Enhanced Ecommerce is leading in Top 1M Sites.
1
Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 13 other categories.
2
Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden, Vehicles and 3 other categories.
1
Segment is leading in most countries, including United States, United Kingdom, India, Canada and 102 other countries.
2
Google Analytics Enhanced Ecommerce is leading in France, Poland, Brazil, Spain and 49 other countries.