Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 150 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Accommodation & Hotels, Construction & Maintenance and 54 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 139 other countries.

2 TradeDesk Ads is leading in United States, Australia, New Zealand, South Africa and 26 other countries.