Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 150 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Accommodation & Hotels, Restaurants & Delivery and 48 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Germany, Spain and 142 other countries.

2 TradeDesk Ads is leading in United States, Australia, New Zealand, Japan and 16 other countries.