Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 202 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Restaurants & Delivery, Banking and 22 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Germany, United States and 198 other countries.

2 TradeDesk Ads is leading in Australia, Bermuda, Myanmar, Brunei Darussalam and 4 other countries.