Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 153 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Restaurants & Delivery, Accommodation & Hotels and 42 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 142 other countries.

2 TradeDesk Ads is leading in United States, Australia, New Zealand, South Africa and 11 other countries.