Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Sports and 126 other categories.

2 Zedo is leading in News & Media, Search Engine, Food & Drink, TV & Video and 56 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Spain, Slovakia and 116 other countries.

2 Zedo is leading in United States, India, Hong Kong, Taiwan and 24 other countries.