Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 144 other categories.

2 Zedo is leading in Relationships & Dating, Search Engine, Pets & Animals, Adult and 44 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Germany, Spain and 121 other countries.

2 Zedo is leading in India, United States, Hong Kong, Taiwan and 27 other countries.