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Criteo Publisher Marketplace is leading in The Entire Web.
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TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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TradeDesk has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Food & Drink and 11 other categories.
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Criteo Publisher Marketplace is leading in Science & Education, Community & Society, Hobbies & Leisure, Pets & Animals and 5 other categories.
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TradeDesk is leading in most countries, including United States, Japan, Taiwan, United Kingdom and 119 other countries.
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Criteo Publisher Marketplace is leading in Spain, Italy, Indonesia, Philippines and 37 other countries.