Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Zedo is still behind Criteo Publisher Marketplace in all market share segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 231 other categories.

2 Zedo is leading in Home Improvement and Directories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including United States, Japan, France, Indonesia and 200 other countries.

2 Zedo is leading in Hong Kong and Botswana.