Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 217 other categories.

2 Zedo is leading in Relationships & Dating, Home Improvement, Directories, Insurance and 4 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, United States and 178 other countries.

2 Zedo is leading in India, Hong Kong, Belize, Sierra Leone and 3 other countries.