Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Swreg is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Computers Electronics & Technology and 11 other categories.

2 Swreg is leading in Community & Society, Games, Arts & Entertainment, Science & Education and 5 other categories.


1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 115 other countries.

2 Swreg is leading in France, Egypt, Russia, Algeria and 25 other countries.