Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HotLog is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 116 other categories.

2 HotLog is leading in Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 107 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Australia, Canada and 163 other countries.

2 HotLog is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.