Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HotLog is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Computers Electronics & Technology and 13 other categories.

2 HotLog is leading in Heavy Industry & Engineering, Law & Government, News & Media, Hobbies & Leisure and 3 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 142 other countries.

2 HotLog is leading in Russia, Ukraine, Kazakhstan, Belarus and 9 other countries.