DoubleClick Floodlight
213,244 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

Omniture
105,081 websites

Omniture costs money

http://www.adobe.com/solutions/digital-marketing.html

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Omniture is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 19 other categories.

2 Omniture is leading in Reference Materials.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, Australia and 123 other countries.

2 Omniture is leading in Germany, Spain, Italy, Czech Republic and 24 other countries.