Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Omniture is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Law & Government and 130 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 93 other categories.


1 Omniture is leading in most countries, including United States, Italy, Japan, Canada and 102 other countries.

2 DoubleClick Floodlight is leading in United Kingdom, France, Australia, Russia and 70 other countries.