Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Omniture is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 118 other categories.

2 Omniture is leading in Business & Industry, Arts & Entertainment, Shopping, Law & Government and 101 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United Kingdom, Poland, Australia, Canada and 109 other countries.

2 Omniture is leading in United States, Italy, Brazil, Germany and 95 other countries.