Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Omniture is leading in Top 10K Sites.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Law & Government and 137 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Internet & Telecom and 83 other categories.

Geography

1 Omniture is leading in most countries, including United States, Italy, Japan, Canada and 120 other countries.

2 DoubleClick Floodlight is leading in United Kingdom, Australia, France, Russia and 48 other countries.