DoubleClick Floodlight
trend
286,980 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

Pingdom
trend
65,570 websites

Pingdom offers both free and paid options

https://www.pingdom.com/rum/

Real User Monitoring gives insight into performance for actual users visiting the website.

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pingdom is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 183 other categories.

2 Pingdom is leading in Computer & Electronics, News & Media, Marketing & Advertising, Software and 36 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 111 other countries.

2 Pingdom is leading in Russia, Germany, Sweden, Saudi Arabia and 49 other countries.