Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 207 other categories.

2 WebTrends is leading in Law & Government, Law, Marketing & Advertising, Telecommunications and 18 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Great Britain, Poland, Australia and 177 other countries.

2 WebTrends is leading in Belgium, Portugal, Sweden, Ireland and 29 other countries.